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| MKTG 385 - Marketing Research (3). |
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Description: Study of quantitative marketing research methods and how various research techniques are used in marketing decision making. Students have an opportunity to conduct simple research studies.
The following must be completed with a grade of C- or better: MKTG 380, QMTH 205 and HMXP 102.
Notes: Offered in fall and spring.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Independent Study/Research, Lecture Management and Marketing Department |
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