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| MKTG 380 - Principles of Marketing (3). |
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Description: Survey of principles organizations use in marketing goods, services, ideas, and people. A variety of projects and assignments using marketing concepts to help students see the interrelation and interdependence of various business functions and the importance of ethical decision making.
Prerequisites: All MKTG courses have a prerequisite of junior status, an overall GPA of at least 2.00 and a grade of C- or better in HMXP 102
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Lecture Management and Marketing Department |
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