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| MKTG 387 - Digital Marketing and Promotion Management (3). |
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Description: Contemporary theory and practice of marketing communications in the areas of digital marketing and sales promotions management. Emphasis will be placed on planning and executing of digital marketing strategics and tactics along with sales promotions. Students will also learn about related analytics.
Pre-requisites: 2.0 minimum GPA; minimum grade of C- in HMXP 102 and MKTG 380.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Independent Study/Research, Lecture Management and Marketing Department |
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