 | Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course. |
| MKTG 199 - General Marketing Elective |
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3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Lecture Management and Marketing Department |
| MKTG 299 - General Marketing Elective |
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3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Lecture Management and Marketing Department |
| MKTG 380 - Principles of Marketing (3). |
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Description: Survey of principles organizations use in marketing goods, services, ideas, and people. A variety of projects and assignments using marketing concepts to help students see the interrelation and interdependence of various business functions and the importance of ethical decision making.
Prerequisites: All MKTG courses have a prerequisite of junior status, an overall GPA of at least 2.00 and a grade of C- or better in HMXP 102
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Lecture Management and Marketing Department |
| MKTG 380H - Principles of Marketing |
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3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Independent Study/Research, Lecture Management and Marketing Department |
| MKTG 381 - Consumer Behavior (3). |
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Description: Comprehensive survey of the basic concepts, methods, and models used in understanding, explaining, and predicting both individual and organizational buyer motivation and behavior. Students will also learn and engage in qualitative research and explore the role of creativity in marketing.
Prerequisites: MKTG 380 with a grade of C- or better. All MKTG courses above 299 have a prerequisite of junior status, an overall GPA of at least 2.00 and a grade of C- or better in HMXP 102.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Lecture Management and Marketing Department |
| MKTG 381H - Consumer Behavior (3). |
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Description: Comprehensive survey of the basic concepts, methods, and models used in understanding, explaining, and predicting both individual and organizational buyer motivation and behavior. Students will also learn and engage in qualitative research and explore the role of creativity in marketing.
Prerequisites: MKTG 380 with a grade of C- or better. All MKTG courses above 299 have a prerequisite of junior status, an overall GPA of at least 2.00 and a grade of C- or better in HMXP 102.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Lecture Management and Marketing Department |
| MKTG 385 - Marketing Research (3). |
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Description: Study of quantitative marketing research methods and how various research techniques are used in marketing decision making. Students have an opportunity to conduct simple research studies.
The following must be completed with a grade of C- or better: MKTG 380, QMTH 205 and HMXP 102.
Notes: Offered in fall and spring.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Independent Study/Research, Lecture Management and Marketing Department |
| MKTG 385H - Marketing Research (3). |
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Description: Study of quantitative marketing research methods and how various research techniques are used in marketing decision making. Students have an opportunity to conduct simple research studies.
The following must be completed with a grade of C- or better: MKTG 380, QMTH 205 and HMXP 102.
Notes: Offered in fall and spring.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Independent Study/Research, Lecture Management and Marketing Department |
| MKTG 387 - Digital Marketing and Promotion Management (3). |
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Description: Contemporary theory and practice of marketing communications in the areas of digital marketing and sales promotions management. Emphasis will be placed on planning and executing of digital marketing strategics and tactics along with sales promotions. Students will also learn about related analytics.
Pre-requisites: 2.0 minimum GPA; minimum grade of C- in HMXP 102 and MKTG 380.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Independent Study/Research, Lecture Management and Marketing Department |
| MKTG 387H - Digital Marketing and Promotion Management (3). |
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Description: Contemporary theory and practice of marketing communications in the areas of digital marketing and sales promotions management. Emphasis will be placed on planning and executing of digital marketing strategics and tactics along with sales promotions. Students will also learn about related analytics.
Pre-requisites: 2.0 minimum GPA; minimum grade of C- in HMXP 102 and MKTG 380.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Independent Study/Research, Lecture Management and Marketing Department |
| MKTG 399 - General Marketing Elective |
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3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Lecture Management and Marketing Department |
| MKTG 483 - Sales and Relationship Marketing (3). |
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Description: Examination of professional selling and relationship marketing in business-to-business and business-to-consumer context with an emphasis on personal, persuasive communication skill development and application. Includes an introduction to the analysis of database techniques in managing customer relationships to assist in marketing decision making, efficient utilization of resources, and increasing return on investment.
Prerequisites: MKTG 380 with a grade of C- or better. All MKTG courses above 299 have a prerequisite of junior status, an overall GPA of at least 2.00 and a grade of C- or better in HMXP 102.
Lab Fee: $20.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Independent Study/Research, Lecture Management and Marketing Department |
| MKTG 484H - Sport Marketing (3:2:2). |
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The purpose of this course is to further explore the principles of marketing and how these concepts relate to the context of sport. Major components to be stressed will be the uniqueness of marketing sport, the sport product's attributes, application of the four P's of marketing to the sport setting, sport marketing's fifth P, sales and customer service in sport, and the interaction and coordination of these marketing principles.
Prerequisites: Junior or Senior standing, grade of C- or higher in MKTG 380, SPMA 101, and HMXP 102. SPMA major or consent of instructor.
Notes: Offered in spring. SPMA 101 may be taken concurrently with this course.
3.000 Credit hours 3.000 Lecture hours 2.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Independent Study/Research, Lecture/Lab-Clinical Management and Marketing Department |
| MKTG 485 - Services Marketing (3). |
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Description: Contemporary issues in services marketing with emphasis on understanding the major difference between goods and services and the unique requirements involved in the marketing and selling of services. The course will build and expand on ideas from more general marketing courses to make them specifically applicable retailing/service channels.
Prerequisite: MKTG 380 and HMXP 102 with a grade of C- or better.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Independent Study/Research, Lecture Management and Marketing Department |
| MKTG 485H - Services Marketing (3). |
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Description: Contemporary issues in services marketing with emphasis on understanding the major difference between goods and services and the unique requirements involved in the marketing and selling of services. The course will build and expand on ideas from more general marketing courses to make them specifically applicable retailing/service channels.
Prerequisite: MKTG 380 and HMXP 102 with a grade of C- or better.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Independent Study/Research, Lecture Management and Marketing Department |
| MKTG 489 - Marketing Strategy (3). |
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Description: A "capstone" marketing course integrating buyer behavior, the marketing mix, economics, accounting, finance and the strategic marketing decision-making process under a variety of environmental conditions. Emphasis will be placed on current marketing trends, such as project management and analytics.
Prerequisites: Senior standing is required and the following prerequisite courses must be completed with a grade of C- or better: MKTG 381, 385 (formerly 482) and FINC 311. All MKTG courses above 299 have a prerequisite of an overall GPA of at least 2.00 and a grade of C- or better in HMXP 102.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Lecture Management and Marketing Department Course Attributes: Research/Creative Scholarship |
| MKTG 491 - Internship in Marketing (3). |
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The internship in marketing provides opportunities for students to integrate course work into practical work settings. This course applies the academic and conceptual to the practical; students supervised by faculty, will work a minimum of 150 hours during a semester or summer term.
Prerequisites: 2.5 GPA and must have completed MKTG 380 and an additional course in the marketing concentration. For Business Majors only.
Notes: A grade of S or U is recorded. Offered fall, spring, and summer.
3.000 Credit hours 0.000 Lecture hours 0.000 Lab hours 3.000 Other hours Levels: Undergraduate Schedule Types: Internship Management and Marketing Department Course Attributes: Research/Creative Scholarship |
| MKTG 499 - General Marketing Elective |
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3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Lecture Management and Marketing Department |
| MKTG 581 - Marketing for Global Competitiveness (3). |
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Description: Prepares managers for the challenges of competing in a global market place. The course brings an analytical approach to preparing managers for competing in the global marketplace.
Prerequisites: MKTG 380 or MKTG 680; for undergraduate students, a grade of C- or better in HMXP102. All MKTG courses above 299 have a prerequisite of junior status, an overall GPA of at least 2.00 and a grade of C- or better in HMXP 102.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Graduate, Undergraduate Schedule Types: Lecture Management and Marketing Department |
| MKTG 676 - Branding and Merchandising in Sport (3). |
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Description: This course is designed to explore the constantly changing landscape of branding in sport, as well as the subsequent revenue growth associated with the merchandising of these brands. A specific focus on personal, professional, and organizational brands in the sporting industry, as well as the merchandising industry associated with those brands, will provide the foundation for this course.
Notes: Offered periodically.
Prerequisite: MKTG 680 and graduate status enrolled in MBA program.
3.000 Credit hours 3.000 Lecture hours Levels: Graduate Schedule Types: Independent Study/Research, Lecture Management and Marketing Department |
| MKTG 677 - Development and Sales in Sport (3). |
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Description: This course is designed to allow students to understand how to optimally design and execute a comprehensive development or sales strategy for non-profit sport, intercollegiate athletics, and professional sport. As costs at all levels continue to rise and revenues become increasingly sparse, the need is growing for institutional and organizational leadership to understand how to utilize all necessary measures to support those financial operating needs. This course will explore the skills and techniques needed to identify and acquire that revenue support.
Notes: Offered periodically.
Prerequisite: MKTG 680 and Graduate Status Enrolled in MBA Program.
3.000 Credit hours 3.000 Lecture hours Levels: Graduate Schedule Types: Independent Study/Research, Lecture Management and Marketing Department |
| MKTG 680 - Marketing Management (3). |
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Description: This course addresses how to design and implement the best combination of marketing efforts to carry out a firm's strategy in its target markets. Specifically, this course seeks to develop the student's (1) understanding of how the firm can benefit by creating and delivering value to its customers, and stakeholders, and (2) skills in applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion. The course uses a combination of methods including lectures, case discussions, data analysis and client based projects to achieve these objectives.
Prerequisites: Graduate student status.
Notes: Offered periodically.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Graduate Schedule Types: Independent Study/Research, Lecture Management and Marketing Department |
| MKTG 681 - Strategic Marketing Seminar (3). |
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Description: This capstone course explores current issues and trends in the rapidly changing arena of marketing, from both a theoretical and practical perspective. Instruction will include a selection of current readings, guest speakers, and experiential learning projects that will require students to use concepts and tools learned in previous courses in the program. Creativity practices and innovation strategies will be applied in conjunction with the development of marketing strategies and tactics for an area business. Applied marketing analytics, especially as they relate to digital marketing and trends in social media will also be covered.
Prerequisite: MKTG 680, Marketing Management.
Notes: Offered periodically.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Graduate Schedule Types: Independent Study/Research, Seminar/Recitation Management and Marketing Department |
| MKTG 699 - General Marketing Elective |
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3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Graduate Schedule Types: Lecture Management and Marketing Department |
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