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| MKTG 680 - Marketing Management (3). |
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Description: A graduate marketing course that introduces marketing mix planning in an environment that integrates buyer behavior, marketing research, branding, demand analysis and sales forecasting, and relevant concepts from economics, accounting, finance, under a variety of environmental conditions.
Prerequisites: QMTH680 and Graduate student status.
Notes: Offered periodically.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Graduate Schedule Types: Independent Study/Research, Lecture Management and Marketing Department |
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