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| MKTG 676 - Branding and Merchandising in Sport (3). |
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Description: This course is designed to explore the constantly changing landscape of branding in sport, as well as the subsequent revenue growth associated with the merchandising of these brands. A specific focus on personal, professional, and organizational brands in the sporting industry, as well as the merchandising industry associated with those brands, will provide the foundation for this course.
Notes: Offered periodically.
Prerequisite: MKTG 680 and graduate status enrolled in MBA program.
3.000 Credit hours 3.000 Lecture hours Levels: Graduate Schedule Types: Independent Study/Research, Lecture Management and Marketing Department |
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