 | Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course. |
| MKTG 581 - Marketing for Global Competitiveness (3). |
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Description: Prepares managers for the challenges of competing in a global market place. The course brings an analytical approach to preparing managers for competing in the global marketplace.
Prerequisites: MKTG 380 or MKTG 680; for undergraduate students, a grade of C- or better in HMXP102. All MKTG courses above 299 have a prerequisite of junior status, an overall GPA of at least 2.00 and a grade of C- or better in HMXP 102.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Graduate, Undergraduate Schedule Types: Lecture Management and Marketing Department |
| MKTG 676 - Branding and Merchandising in Sport (3). |
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Description: This course is designed to explore the constantly changing landscape of branding in sport, as well as the subsequent revenue growth associated with the merchandising of these brands. A specific focus on personal, professional, and organizational brands in the sporting industry, as well as the merchandising industry associated with those brands, will provide the foundation for this course.
Notes: Offered periodically.
Prerequisite: MKTG 680 and graduate status enrolled in MBA program.
3.000 Credit hours 3.000 Lecture hours Levels: Graduate Schedule Types: Independent Study/Research, Lecture Management and Marketing Department |
| MKTG 677 - Development and Sales in Sport (3). |
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Description: This course is designed to allow students to understand how to optimally design and execute a comprehensive development or sales strategy for non-profit sport, intercollegiate athletics, and professional sport. As costs at all levels continue to rise and revenues become increasingly sparse, the need is growing for institutional and organizational leadership to understand how to utilize all necessary measures to support those financial operating needs. This course will explore the skills and techniques needed to identify and acquire that revenue support.
Notes: Offered periodically.
Prerequisite: MKTG 680 and Graduate Status Enrolled in MBA Program.
3.000 Credit hours 3.000 Lecture hours Levels: Graduate Schedule Types: Independent Study/Research, Lecture Management and Marketing Department |
| MKTG 680 - Marketing Management (3). |
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Description: A graduate marketing course that introduces marketing mix planning in an environment that integrates buyer behavior, marketing research, branding, demand analysis and sales forecasting, and relevant concepts from economics, accounting, finance, under a variety of environmental conditions.
Prerequisites: QMTH680 and Graduate student status.
Notes: Offered periodically.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Graduate Schedule Types: Independent Study/Research, Lecture Management and Marketing Department |
| MKTG 681 - Strategic Marketing Seminar (3). |
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Description: This capstone course explores current issues and trends in the rapidly changing arena of marketing, from both a theoretical and practical perspective. Instruction will include a selection of current readings, guest speakers, and experiential learning projects that will require students to use concepts and tools learned in previous courses in the program. Creativity practices and innovation strategies will be applied in conjunction with the development of marketing strategies and tactics for an area business. Applied marketing analytics, especially as they relate to digital marketing and trends in social media will also be covered.
Prerequisite: MKTG 680, Marketing Management.
Notes: Offered periodically.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Graduate Schedule Types: Independent Study/Research, Seminar/Recitation Management and Marketing Department |
| MKTG 699 - General Marketing Elective |
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3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Graduate Schedule Types: Lecture Management and Marketing Department |
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