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| ARTA 620 - Marketing the Arts (3). |
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Description: This course examines the techniques for promoting and marketing arts organizations and arts events, including strategic marketing, public relations, advertising, social media, and the current technologies involved. It also considers the concepts of branding and the tools and methods used to examine marketing environments (surveys, focus groups, etc.), understand consumer and organizational buying power, segment markets and position products, develop new/manage existing programs and products, and promote and price programs and products.
Notes: Offered in spring.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Graduate Schedule Types: Independent Study/Research, Lecture VPA Dept Department |
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