 | Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course. |
| MKTG 481 - Promotion Management (3). |
|
Contemporary theory and practice of marketing communications including integration of promotion mix elements. Focus on planning/execution of advertising, PR personal selling, sales promotion, POP, and electronic communications strategies.
Prerequisites: MKTG 380. All MKTG courses above 299 have a prerequisite of junior status, an overall GPA of at least 2.00 and a grade of C- or better in HMXP 102.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Lecture Management and Marketing Department |
 |