 | Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course. |
| MKTG 381 - Consumer Behavior (3). |
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Comprehensive survey of the basic concepts, methods, and models used in understanding, explaining, and predicting both individual and organizational buyer motivation and behavior.
Prerequisites: MKTG 380. All MKTG courses above 299 have a prerequisite of junior status, an overall GPA of at least 2.00 and a grade of C- or better in HMXP 102.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Lecture Management and Marketing Department |
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