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MCOM 471 - Public Relations Writing and Production (3:2:2). |
Description: Preparing public relations messages, including news releases, public service announcements, press kits, audiovisual presentations, fliers, pamphlets, brochures, newsletters, direct mail, and corporate advertising. Planning special events and news conferences.
Notes: Lab Fee: $25. Intensive Writing course. Offered in spring.
Prerequisites: C- or better in MCOM 241 or 370, 2.00 GPA and MCOM or IMCO major status.
3.000 Credit hours 0.000 Lecture hours 2.000 Lab hours 2.000 Other hours Levels: Undergraduate Schedule Types: Independent Study/Research, Laboratory/Clinical, Lecture/Lab-Clinical Mass Communication Department Course Attributes: Intensive Writing |