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MCOM 101 - Mass Media and the Information Age (3).
Description: Critical analysis of the media of mass communication, their content, the sources and biases of their content, limitations of the media and effects of the media. Primarily for non-majors. Notes: Offered at variable times.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Lecture

Mass Communication Department

Course Attributes:
Social Science

MCOM 199 - General Mass Comm Elective

3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Lecture

Mass Communication Department

MCOM 205 - Introduction to Mass Communication (3).
Description: Introduction to the major fields of mass communication with emphasis on advertising, broadcasting, newspapers, magazines, and public relations, and the history of each. Notes: Offered in fall and spring.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Lecture

Mass Communication Department

Course Attributes:
Technology Requirement

MCOM 226 - Multimedia Storytelling and Production (3:2:2).
Description: Introduces basic writing and production skills for effective multimedia storytelling. Prerequisite: C- or higher in WRIT 101 and 2.00 GPA.
3.000 Credit hours
2.000 Lecture hours
2.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Lecture/Lab-Clinical

Mass Communication Department

MCOM 241 - Media Writing (3:2:2).
Description: Journalism, broadcast and public relations writing for print, audio, video and Web. Notes: Lab Fee: $30. Offered in fall and spring. Prerequisites: MATH 105, 150, 151 or 201; B- or better in WRIT 101 and HMXP 102; 2.0 cumulative GPA.
3.000 Credit hours
2.000 Lecture hours
2.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Lecture/Lab-Clinical

Mass Communication Department

Course Attributes:
Technology Requirement

MCOM 260 - Writing for Interactive Media (3:2:2).
Description: Study of and practice in developing audience-based informational and persuasive messages and writing messages for digital-based media: news, sales promotions, marketing and public relations. Notes: Lab Fee: $25. Offered in spring. Prerequisites: CSCI 101 and 101 A, B and C, 2.00 or higher GPA or written permission of department chair.
3.000 Credit hours
0.000 Lecture hours
0.000 Lab hours
3.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Lecture/Lab-Clinical

Mass Communication Department

MCOM 299 - General Mass Comm Elective

3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Lecture

Mass Communication Department

MCOM 301 - Mass Communication Theory & Research (3).
Description: Theories of mass communication in a global context and research methods and data analysis appropriate to the field. Prerequisite: C- or higher in QMTH 205 and 2.00 GPA.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Seminar/Recitation

Mass Communication Department

MCOM 302 - International Communication (3).
Description: Examination of the flow of information throughout the world, and the communication systems that deliver it both within countries and across international borders. Helps build appreciation of cultural diversity and how differences in culture, forms of government and information delivery systems affect worldwide communication. Notes: Offered in spring. Prerequisites: Junior standing and 2.00 GPA.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Lecture

Mass Communication Department

Course Attributes:
Global Perspective

MCOM 302H - International Communication

3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Lecture

Mass Communication Department

MCOM 310 - Mass Media Law (3).
Description: Freedom of speech and the press, defamation, privacy, copyright, obscenity, anti-trust, and the regulation of broadcasting and commercial speech. Prerequisite: Junior standing and a 2.00 GPA. Notes: Offered in fall and spring.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Lecture

Mass Communication Department

MCOM 325 - Broadcast Journalism (3).
Description: Journalistic writing for the broadcast media with emphasis on writing and production procedures. Notes: Lab Fee: $30. Offered in fall and spring. Prerequisites: Grade of C or better in MCOM 241 and 2.00 GPA and MCOM or IMCO major status or written permission
3.000 Credit hours
0.000 Lecture hours
0.000 Lab hours
3.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Lecture/Lab-Clinical

Mass Communication Department

MCOM 331 - Editorial Interpretation (3).
Description: Analyzing topics and writing editorials, columns and other opinion articles for print and broadcast media with emphasis on persuasive use of language. Notes: Intensive Writing course. Offered at variable times. Prerequisites: Grade of C- or better in MCOM 241 and 2.00 GPA.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Lecture

Mass Communication Department

Course Attributes:
Intensive Writing

MCOM 333 - News Editing (3:2:2).
Description: Editing skills for the copy editor with emphasis on news judgment, news style, newspaper layout, legal considerations, and picture editing. Notes: Lab Fee: $25. Offered in fall and spring. Prerequisites: Grade of C- or better in MCOM 241 and 2.00 GPA and MCOM or IMCO major status.
3.000 Credit hours
0.000 Lecture hours
2.000 Lab hours
2.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Laboratory/Clinical, Lecture/Lab-Clinical

Mass Communication Department

MCOM 341 - Advertising Principles (3).
Description: Study of advertising theory and techniques in print and electronic media with emphasis on the relationship between marketing and the creative process. Notes: Offered in fall and spring. Prerequisites: Sophomore standing and 2.00 GPA.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Lecture

Mass Communication Department

MCOM 341H - Advertising Principles

3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Lecture

Mass Communication Department

MCOM 342 - Advanced Reporting and Writing (3:2:2).
Description: Reporting principles and multimedia news writing and storytelling techniques focusing on diversity and international issues; laboratory exercises. Notes: Lab Fee: $25. Intensive Writing course. Offered in fall. Prerequisites: Grade of C- or better in MCOM 226 and 241, 2.0 GPA and MCOM or IMCO major status.
3.000 Credit hours
2.000 Lecture hours
2.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Lecture/Lab-Clinical

Mass Communication Department

Course Attributes:
Intensive Writing

MCOM 343 - Feature Writing (3).
Description: Techniques of writing feature stories for newspapers and magazines. Students will write stories for possible publication. Notes: Lab Fee: $25. Intensive Writing course. Offered variable times. Prerequisites: C- or better in MCOM 241 and 2.00 GPA.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Lecture

Mass Communication Department

Course Attributes:
Intensive Writing

MCOM 346 - Principles of Television Production (3:2:2).
Description: Development, writing, direction and production of basic television program types; laboratory practice with student written scripts. Notes: Lab Fee: $30. Offered in fall and spring. Prerequisites: Grade of C- or better in MCOM 241, 2.0 GPA and MCOM or IMCO major status.
3.000 Credit hours
0.000 Lecture hours
2.000 Lab hours
2.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Laboratory/Clinical, Lecture/Lab-Clinical

Mass Communication Department

MCOM 347 - Broadcast Writing (3).
Description: Techniques and skill development in writing for broadcast, including news, documentaries, promotions, public service announcements and commercials. Notes: Lab Fee: $25. Intensive Writing course. Offered variable times. Prerequisites: C- or better in MCOM 241.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Laboratory/Clinical, Lecture/Lab-Clinical

Mass Communication Department

Course Attributes:
Intensive Writing

MCOM 348 - Broadcast Performance (3:2-1).
Description: Principles of professional broadcast delivery and development of skills required to be an effective broadcast communicator. The role of the announcer/performer in all broadcast situations, live and recorded. Notes: Lab Fee: $25. Offered variable times. Prerequisites: C- or better in both MCOM 241 and 346.
3.000 Credit hours
2.000 Lecture hours
1.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Laboratory/Clinical, Lecture/Lab-Clinical

Mass Communication Department

MCOM 349 - Advertising Copy and Layout (3:2:2).
Description: Theory and practice of writing advertising copy for print and electronic media, conceptualizing television commercials and laying out print advertisements. Notes: Lab Fee: $25. Offered in spring. Prerequisites: A C- or better in MCOM 341 and 2.00 GPA.
3.000 Credit hours
2.000 Lecture hours
2.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Lecture/Lab-Clinical

Mass Communication Department

MCOM 350 - History of American Mass Media (3).
Description: Development of American journalism and mass media and their relationship to American society with emphasis on socio-cultural and political aspects. Notes: Offered variable times. Prerequisites: HIST 212 and 2.00 GPA.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Lecture

Mass Communication Department

MCOM 370 - Public Relations Principles (3).
Description: Study of communications to influence public opinion, solving public relations problems, practice in developing a public relations campaign. Notes: Offered in fall and spring. Prerequisites: Sophomore standing and 2.00 GPA.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Lecture

Mass Communication Department

MCOM 377 - Community and Civic Journalism (3).
Description: Study of the role of journalism in the community and as a catalyst for positive change. Media that practice civic journalism help maintain civic and communal identity of the place and people they serve. Emphasis on framework, principles, key players, issues and challenges of community and civic journalism. Notes: Offered at variable times. Prerequisites: Junior standing and 2.00 GPA.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Lecture

Mass Communication Department

MCOM 399 - General Mass Communication Ele

3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Lecture

Mass Communication Department

MCOM 410 - Mass Media Law (3).
Description: Legal problems of defamation, privacy, copyright, obscenity, anti-trust, and the regulation of advertising and broadcasting. Notes: Offered in fall and spring. Prerequisites: Junior standing and a 2.00 GPA.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Lecture

Mass Communication Department

MCOM 412 - Ethics and Issues in Mass Communication (3).
Description: Ethical problems and issues in newspapers, broadcasting, broadcast journalism, advertising, and public relations. Notes: Intensive Writing course. Offered in fall and spring. Prerequisites: Senior standing and 2.0 GPA.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Lecture

Mass Communication Department

Course Attributes:
Intensive Writing

MCOM 425 - Advanced Broadcast Journalism (3:2:2).
Description: Study and practice of advanced methods for gathering, writing and editing broadcast news. Notes: Lab Fee: $45. Offered in fall and spring. Prerequisites: Grade of C- or better in MCOM 241, 325, and 346, 2.0 GPA and MCOM major status.
3.000 Credit hours
0.000 Lecture hours
2.000 Lab hours
2.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Laboratory/Clinical, Lecture/Lab-Clinical

Mass Communication Department

MCOM 441 - Multimedia Reporting of Public Institutions and Issues (3).
Description: Print, audio, video and Web coverage of public affairs, policies and institutions. Notes: Lab Fee: $30. Intensive Writing course. Offered in fall and spring. Prerequisites: PLSC 202, C- or better in MCOM 241 and 342, 2.0 GPA and MCOM or IMCO major status.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Seminar/Recitation

Mass Communication Department

Course Attributes:
Intensive Writing

MCOM 444 - Media Management (3).
Description: Management theories and practices as applied to broadcast and print media organizations, unique characteristics of media organizations, operating philosophies, leading media organizations, legal issues and regulations, and related topics. Notes: Offered variable times. Prerequisites: 12 hours of MCOM and minimum 2.0 GPA.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Lecture

Mass Communication Department

MCOM 446 - Advanced Television Production (3:2:2).
Description: Planning, writing and producing programming for television. Notes: Lab Fee: $45. Offered in fall and spring. Prerequisites: C- or better in MCOM 241, 325 and 346; 2.0 GPA and MCOM major status.
3.000 Credit hours
2.000 Lecture hours
2.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Lecture/Lab-Clinical

Mass Communication Department

MCOM 447 - Broadcast Programming, Sales and Promotion (3).
Description: Study of the importance of these critical areas in broadcasting and how they interact. Notes: Offered in fall. Prerequisites: C- or better in MCOM 241 and 2.00 GPA.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Lecture

Mass Communication Department

MCOM 461 - Mass Communication Internship (1).
Description: Practical applications of mass communication theory and skills through professional practice at newspapers, radio and television stations, advertising and public relations agencies and related sites supervised by department faculty. Notes: A student may not receive more than three hours total credit in MCOM 461, 462, 463, 464. A grade of S or U is recorded. Individually arranged. Prerequisites: C- or better in MCOM 241 and C- or better in 12 additional hours in major courses numbered above 299; 2.00 GPA; MCOM or IMCO major. Application to the department and approval by the department chair and Dean of the College of Arts and Sciences are required before registering for the course. Individually arranged.
1.000 Credit hours
0.000 Lecture hours
0.000 Lab hours
1.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Internship

Mass Communication Department

MCOM 462 - Mass Communication Internship (2).
Description: Practical applications of mass communication theory and skills through professional practice at newspapers, radio and television stations, advertising and public relations agencies and related sites supervised by department faculty. Notes: A student may not receive more than three hours total credit in MCOM 461, 462, 463, 464. A grade of S or U is recorded. Individually arranged. Prerequisites: Prerequisites: C- or better in MCOM 241 and C- or better in 12 additional hours in major courses numbered above 299; 2.00 GPA; MCOM, IMCO or DIFD major. Application to the department and approval by the department chair and Dean of the College of Arts and Sciences are required before registering for the course. Individually arranged.
2.000 Credit hours
0.000 Lecture hours
0.000 Lab hours
2.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Internship

Mass Communication Department

MCOM 463 - Mass Communication Internship (3).
Description: Practical applications of mass communication theory and skills through professional practice at newspapers, radio and television stations, advertising and public relations agencies and related sites supervised by department faculty. Notes: A student may not receive more than three hours total credit in MCOM 461, 462, 463, 464. A grade of S or U is recorded. Individually arranged. Prerequisites: C- or better in MCOM 241 and C- or better in 12 additional hours in major courses numbered above 299; 2.00 GPA; MCOM or IMCO major. Application to the department and approval by the department chair and Dean of the College of Arts and Sciences are required before registering for the course. Individually arranged.
3.000 Credit hours
0.000 Lecture hours
0.000 Lab hours
3.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Internship

Mass Communication Department

MCOM 464 - Mass Communication Practicum (1).
Description: Professional practice in a designated setting supervised by a faculty member. Prerequisite: C- or better in MCOM 226 and 2.00 GPA and MCOM or IMCO major. Notes: A student may not earn more than three hours total credit in MCOM 461, 462, 463, 464. Individually arranged through academic adviser.
1.000 Credit hours
0.000 Lecture hours
0.000 Lab hours
1.000 Other hours

Levels: Undergraduate
Schedule Types: Practicum/Cooperative edu

Mass Communication Department

MCOM 471 - Public Relations Writing and Production (3:2:2).
Description: Preparing public relations messages, including news releases, public service announcements, press kits, audiovisual presentations, fliers, pamphlets, brochures, newsletters, direct mail, and corporate advertising. Planning special events and news conferences. Notes: Lab Fee: $25. Intensive Writing course. Offered in spring. Prerequisites: C- or better in MCOM 241 or 370, 2.00 GPA and MCOM or IMCO major status.
3.000 Credit hours
0.000 Lecture hours
2.000 Lab hours
2.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Laboratory/Clinical, Lecture/Lab-Clinical

Mass Communication Department

Course Attributes:
Intensive Writing

MCOM 471H - Public Relations Writing,Produ
Description: Preparing public relations messages, including news releases, public service announcements, press kits, audiovisual presentations, fliers, pamphlets, brochures, newsletters, direct mail, and corporate advertising. Planning special events and news conferences. Notes: Lab Fee: $25. Intensive Writing course. Offered in spring. Prerequisites: C- or better in MCOM 241 or 370, 2.00 GPA and MCOM or IMCO major status.
3.000 Credit hours
0.000 Lecture hours
2.000 Lab hours
2.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Laboratory/Clinical, Lecture/Lab-Clinical

Mass Communication Department

Course Attributes:
Intensive Writing

MCOM 491 - Independent Study (1) (2) (3).
Description: Independent study guided by a faculty member. Notes: May be repeated. A grade of S or U will be assigned. Individually arranged. Prerequisites: 18 hours of MCOM with a 3.0 or higher GPA and an overall 2.75 or higher GPA; written proposal and approval of department chair.
1.000 Credit hours
0.000 Lecture hours
0.000 Lab hours
1.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research

Mass Communication Department

MCOM 492 - Independent Study
Description: Independent study guided by a faculty member. Notes: May be repeated. A grade of S or U will be assigned. Individually arranged. Prerequisites: 18 hours of MCOM with a 3.0 or higher GPA and an overall 2.75 or higher GPA; written proposal and approval of department chair.
2.000 Credit hours
0.000 Lecture hours
0.000 Lab hours
2.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research

Mass Communication Department

MCOM 493 - Independent Study
Description: Independent study guided by a faculty member. Notes: May be repeated. A grade of S or U will be assigned. Individually arranged. Prerequisites: 18 hours of MCOM with a 3.0 or higher GPA and an overall 2.75 or higher GPA; written proposal and approval of department chair.
3.000 Credit hours
0.000 Lecture hours
0.000 Lab hours
3.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research

Mass Communication Department

MCOM 495 - Special Topics in Mass Communication (1) (2) (3).
Description: Selected topics of current significance. Notes: May be repeated for credit if topics vary. Offered variable times. Prerequisites: Junior standing and 2.00 GPA.
1.000 TO 3.000 Credit hours
1.000 TO 3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Lecture, Lecture/Lab-Clinical

Mass Communication Department

MCOM 495H - Spec Top in Mass Communication
Approved Titles: Minority Issues in the MEDia Health, Media & Public Policy

3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Lecture

Mass Communication Department

MCOM 499 - Senior Portfolio (1).
Description: Development of a portfolio of professional and related work that is formally presented to a committee of department faculty members and an external reviewer. Notes: Offered in fall and spring. Prerequisites: Senior standing, 2.00 GPA, MCOM or IMCO major, and application for graduation in the semester the course is taken.
1.000 Credit hours
0.000 Lecture hours
0.000 Lab hours
1.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Seminar/Recitation

Mass Communication Department

Course Attributes:
Capstone Course

MCOM 553 - Special Top Mass Communication
Notes: May be retaken for additional credit. May count only as elective hours for mass communication majors and minors. Offered variable times. Prerequisites: Permission of instructor.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Graduate, Undergraduate
Schedule Types: Independent Study/Research, Lecture

Mass Communication Department


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