Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

IMCO 105 - Introduction to Integrated Marketing Communication (1).
Description: An introduction to the principles and practices of integrated marketing communication, including attention to advertising, public relations and sales promotion. Notes: Offered in spring.
1.000 Credit hours
1.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Lecture

Mass Communication Department

IMCO 475 - Senior Seminar in Integrated Marketing Communication (3).
Description: Integrative seminar in integrated marketing communication theory, practices and professional philosophy. Capstone course for integrated marketing communication majors. Notes: Offered in fall and spring. Prerequisites: Senior standing, C- or better in MCOM 341, 370, MKTG 481, and 2.0 or higher GPA and IMCO major status.
3.000 Credit hours
0.000 Lecture hours
0.000 Lab hours
3.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Seminar/Recitation

Mass Communication Department


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Release: 8.5.4