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| MKTG 482 - Marketing Research (3). |
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Study of qualitative and quantitative marketing research methods and how various research techniques are used in marketing decision making. Students have an opportunity to conduct simple research studies.
Prerequisites: MKTG 380, QMTH 205, 206. All MKTG courses above 299 have a prerequisite of junior status, an overall GPA of at least 2.00 and a grade of C- or better in HMXP 102.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Lecture Management and Marketing Department |
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