Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

MKTG 199 - General Marketing Elective

3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Lecture

Management and Marketing Department

MKTG 299 - General Marketing Elective

3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Lecture

Management and Marketing Department

MKTG 380 - Principles of Marketing (3).
Survey of principles organizations use in marketing goods, services, ideas, and people. Hands-on integrated project using marketing concepts to help students see the interrelation and interdependence of various business functions. Prerequisites: ACCT 280. All MKTG courses above 299 have a prerequisite of junior status, an overall GPA of at least 2.00 and a grade of C- or better in HMXP 102.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Lecture

Management and Marketing Department

MKTG 380H - Principles of Marketing

3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Lecture

Management and Marketing Department

MKTG 381 - Consumer Behavior (3).
Comprehensive survey of the basic concepts, methods, and models used in understanding, explaining, and predicting both individual and organizational buyer motivation and behavior. Prerequisites: MKTG 380. All MKTG courses above 299 have a prerequisite of junior status, an overall GPA of at least 2.00 and a grade of C- or better in HMXP 102.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Lecture

Management and Marketing Department

MKTG 382 - Retailing (3).
Contemporary issues in retailing with emphasis on management, operations methods, and their retailing environment. Prerequisites: MKTG 380. All MKTG courses above 299 have a prerequisite of junior status, an overall GPA of at least 2.00 and a grade of C- or better in HMXP 102.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Lecture

Management and Marketing Department

MKTG 399 - General Marketing Elective

3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Lecture

Management and Marketing Department

MKTG 481 - Promotion Management (3).
Contemporary theory and practice of marketing communications including integration of promotion mix elements. Focus on planning/execution of advertising, PR personal selling, sales promotion, POP, and electronic communications strategies. Prerequisites: MKTG 380. All MKTG courses above 299 have a prerequisite of junior status, an overall GPA of at least 2.00 and a grade of C- or better in HMXP 102.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Lecture

Management and Marketing Department

MKTG 481H - Promotion Management

3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Lecture

Management and Marketing Department

MKTG 482 - Marketing Research (3).
Study of qualitative and quantitative marketing research methods and how various research techniques are used in marketing decision making. Students have an opportunity to conduct simple research studies. Prerequisites: MKTG 380, QMTH 205, 206. All MKTG courses above 299 have a prerequisite of junior status, an overall GPA of at least 2.00 and a grade of C- or better in HMXP 102.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Lecture

Management and Marketing Department

MKTG 483 - Sales and Relationship Marketing (3).
Course content includes: the professional selling process and relationship marketing in a Business-to-Business and Business-to-Consumer context; personal, persuasive communication skill development and application; self management and sales management; and career opportunities in professional selling and sales management. Prerequisites: MKTG 380. All MKTG courses above 299 have a prerequisite of junior status, an overall GPA of at least 2.00 and a grade of C- or better in HMXP 102.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Lecture

Management and Marketing Department

MKTG 484 - Sport Marketing (3:2:2).
The purpose of this course is to further explore the principles of marketing and how these concepts relate to the context of sport. Major components to be stressed will be the uniqueness of marketing sport, the sport product's attributes, application of the four P's of marketing to the sport setting, sport marketing's fifth P, sales and customer service in sport, and the interaction and coordination of these marketing principles. Prerequisites: Junior or Senior standing, grade of C- or higher in MKTG 380, SPMA 101, and HMXP 102. SPMA major or consent of instructor. Notes: Offered in spring. SPMA 101 may be taken concurrently with this course.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Lecture/Lab-Clinical

Management and Marketing Department

MKTG 489 - Marketing Strategy (3).
A "Capstone" marketing course integrating buyer behavior, the marketing mix, economics, accounting, finance and the strategic marketing decision-making process under a variety of environmental conditions. Prerequisites: Senior standing is required and the following prerequisite courses must be completed: MKTG 381, 482 and FINC 311. All MKTG courses above 299 have a prerequisite of an overall GPA of at least 2.00 and a grade of C- or better in HMXP 102.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Lecture

Management and Marketing Department

MKTG 491 - Internship in Marketing (3).
The internship in marketing provides opportunities for students to integrate course work into practical work settings. This course applies the academic and conceptual to the practical; students supervised by faculty, will work a minimum of 150 hours during a semester or summer term. Notes: A grade of S or U is recorded. Prerequisites: 2.5 GPA and a C- or better MKTG 381 and an additional Marketing option course. For Business Majors only. All MKTG courses above 299 have a prerequisite of junior status, an overall GPA of at least 2.00 and a grade of C- or better in HMXP 102.
3.000 Credit hours
0.000 Lecture hours
0.000 Lab hours
3.000 Other hours

Levels: Undergraduate
Schedule Types: Internship

Management and Marketing Department

MKTG 499 - General Marketing Elective

3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Lecture

Management and Marketing Department

MKTG 581 - Marketing for Global Competitiveness (3).
Prepares managers for the challenges of competing in a global marketplace. Prerequisites: MKTG 380. All MKTG courses above 299 have a prerequisite of junior status, an overall GPA of at least 2.00 and a grade of C- or better in HMXP 102.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Graduate, Undergraduate
Schedule Types: Lecture

Management and Marketing Department

Course Attributes:
Global Perspective


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