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| MKTG 681 - Strategic Marketing Seminar (3). |
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Description: This capstone course explores current issues and trends in the rapidly changing arena of marketing, from both a theoretical and practical perspective. Instruction will include a selection of current readings, guest speakers, and experiential learning projects that will require students to use concepts and tools learned in previous courses in the program. Creativity practices and innovation strategies will be applied in conjunction with the development of marketing strategies and tactics for an area business. Applied marketing analytics, especially as they relate to digital marketing and trends in social media will also be covered.
Prerequisite: MKTG 680, Marketing Management.
Notes: Offered periodically.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Graduate Schedule Types: Independent Study/Research, Seminar/Recitation Management and Marketing Department Restrictions: Must be enrolled in one of the following Levels: Graduate May not be enrolled in one of the following Majors: Pre - MBA Prerequisites: for MKTG 681 General Requirements: Course or Test: MKTG 680 Minimum Grade of C May not be taken concurrently. |
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