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| MKTG 680 - Marketing Management (3). |
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Description: This course addresses how to design and implement the best combination of marketing efforts to carry out a firm's strategy in its target markets. Specifically, this course seeks to develop the student's (1) understanding of how the firm can benefit by creating and delivering value to its customers, and stakeholders, and (2) skills in applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion. The course uses a combination of methods including lectures, case discussions, data analysis and client based projects to achieve these objectives.
Prerequisites: Graduate student status.
Notes: Offered periodically.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Graduate Schedule Types: Independent Study/Research, Lecture Management and Marketing Department Restrictions: Must be enrolled in one of the following Levels: Graduate May not be enrolled in one of the following Majors: Pre - MBA |
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