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MKTG 677 - Development and Sales in Sport (3).
Description: This course is designed to allow students to understand how to optimally design and execute a comprehensive development or sales strategy for non-profit sport, intercollegiate athletics, and professional sport. As costs at all levels continue to rise and revenues become increasingly sparse, the need is growing for institutional and organizational leadership to understand how to utilize all necessary measures to support those financial operating needs. This course will explore the skills and techniques needed to identify and acquire that revenue support. Notes: Offered periodically. Prerequisite: MKTG 680 and Graduate Status Enrolled in MBA Program.
3.000 Credit hours
3.000 Lecture hours

Levels: Graduate
Schedule Types: Independent Study/Research, Lecture

Management and Marketing Department

Restrictions:
Must be enrolled in one of the following Levels:     
      Graduate
Must be enrolled in one of the following Degrees:     
      Master of Business Admin

Prerequisites:
Prereq for MKTG 676 & 677

General Requirements:
Course or Test: MKTG 680
Minimum Grade of C
May not be taken concurrently.

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Release: 8.7.2.4