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MKTG 677 - Development and Sales in Sport (3). |
Description: This course is designed to allow students to understand how to optimally design and execute a comprehensive development or sales strategy for non-profit sport, intercollegiate athletics, and professional sport. As costs at all levels continue to rise and revenues become increasingly sparse, the need is growing for institutional and organizational leadership to understand how to utilize all necessary measures to support those financial operating needs. This course will explore the skills and techniques needed to identify and acquire that revenue support.
Notes: Offered periodically.
Prerequisite: MKTG 680 and Graduate Status Enrolled in MBA Program.
3.000 Credit hours 3.000 Lecture hours Levels: Graduate Schedule Types: Independent Study/Research, Lecture Management and Marketing Department Restrictions: Must be enrolled in one of the following Levels: Graduate Must be enrolled in one of the following Degrees: Master of Business Admin Prerequisites: Prereq for MKTG 676 & 677 General Requirements: Course or Test: MKTG 680 Minimum Grade of C May not be taken concurrently. |
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