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| MKTG 489 - Marketing Strategy (3). |
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Description: A "capstone" marketing course integrating buyer behavior, the marketing mix, economics, accounting, finance and the strategic marketing decision-making process under a variety of environmental conditions. Emphasis will be placed on current marketing trends, such as project management and analytics.
Prerequisites: Senior standing is required and the following prerequisite courses must be completed with a grade of C- or better: MKTG 381, 385 (formerly 482) and FINC 311. All MKTG courses above 299 have a prerequisite of an overall GPA of at least 2.00 and a grade of C- or better in HMXP 102.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Lecture Management and Marketing Department Course Attributes: Research/Creative Scholarship Restrictions: Must be enrolled in one of the following Classifications: Senior Prerequisites: Prerequisite for MKTG 489 General Requirements: Course or Test: FINC 311 Minimum Grade of C- May not be taken concurrently. and Course or Test: MKTG 381 Minimum Grade of C- May not be taken concurrently. and Course or Test: MKTG 385 Minimum Grade of C- May not be taken concurrently. or Course or Test: MKTG 482 Minimum Grade of C- May not be taken concurrently. and Course or Test: HMXP 102 Minimum Grade of C- May not be taken concurrently. or Course or Test: HXCT 301 Minimum Grade of C- May not be taken concurrently. Prerequisites: General prereq for 2.0 min GPA General Requirements: 2.000000000 gpa. 100 to 599Z Required Credits: 0.500 May not be taken concurrently. |
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