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MKTG 485H - Services Marketing (3). |
Description: Contemporary issues in services marketing with emphasis on understanding the major difference between goods and services and the unique requirements involved in the marketing and selling of services. The course will build and expand on ideas from more general marketing courses to make them specifically applicable retailing/service channels.
Prerequisite: MKTG 380 and HMXP 102 with a grade of C- or better.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Independent Study/Research, Lecture Management and Marketing Department Prerequisites: for MKTG 485 General Requirements: Course or Test: HMXP 102 Minimum Grade of C- May not be taken concurrently. and Course or Test: MKTG 380 Minimum Grade of C- May not be taken concurrently. Prerequisites: General prereq for 2.0 min GPA General Requirements: 2.000000000 gpa. 100 to 599Z Required Credits: 0.500 May not be taken concurrently. |
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