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MKTG 485H - Services Marketing (3).
Description: Contemporary issues in services marketing with emphasis on understanding the major difference between goods and services and the unique requirements involved in the marketing and selling of services. The course will build and expand on ideas from more general marketing courses to make them specifically applicable retailing/service channels. Prerequisite: MKTG 380 and HMXP 102 with a grade of C- or better.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Lecture

Management and Marketing Department

Prerequisites:
for MKTG 485

General Requirements:
Course or Test: HMXP 102
Minimum Grade of C-
May not be taken concurrently.
and
Course or Test: MKTG 380
Minimum Grade of C-
May not be taken concurrently.
Prerequisites:
General prereq for 2.0 min GPA

General Requirements: 2.000000000 gpa.
100 to 599Z
Required Credits: 0.500
May not be taken concurrently.

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Release: 8.7.2.4