Log Out
 
 
 
Information Select the desired Level or Schedule Type to find available classes for the course.

MKTG 484H - Sport Marketing (3:2:2).
The purpose of this course is to further explore the principles of marketing and how these concepts relate to the context of sport. Major components to be stressed will be the uniqueness of marketing sport, the sport product's attributes, application of the four P's of marketing to the sport setting, sport marketing's fifth P, sales and customer service in sport, and the interaction and coordination of these marketing principles. Prerequisites: Junior or Senior standing, grade of C- or higher in MKTG 380, SPMA 101, and HMXP 102. SPMA major or consent of instructor. Notes: Offered in spring. SPMA 101 may be taken concurrently with this course.
3.000 Credit hours
3.000 Lecture hours
2.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Lecture/Lab-Clinical

Management and Marketing Department

Restrictions:
Must be enrolled in one of the following Majors:     
      Sport Management
Must be enrolled in one of the following Classifications:     
      Senior
      Junior

Prerequisites:
Prerequisite for MKTG 484

General Requirements:
Course or Test: HMXP 102
Minimum Grade of C-
May not be taken concurrently.
and
Course or Test: MKTG 380
Minimum Grade of D-
May not be taken concurrently.
and
Course or Test: SPMA 101
Minimum Grade of D-
May be taken concurrently.
Prerequisites:
General prereq for 2.0 min GPA

General Requirements: 2.000000000 gpa.
100 to 599Z
Required Credits: 0.500
May not be taken concurrently.
Prerequisites:
Honors eligible (SAT or GPA)

General Requirements:
HONR Y
May be taken concurrently.

Return to Previous New Search
Transparent Image
Skip to top of page
Release: 8.7.2.4