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| MKTG 483 - Sales and Relationship Marketing (3). |
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Description: Examination of professional selling and relationship marketing in business-to-business and business-to-consumer context with an emphasis on personal, persuasive communication skill development and application. Includes an introduction to the analysis of database techniques in managing customer relationships to assist in marketing decision making, efficient utilization of resources, and increasing return on investment.
Prerequisites: MKTG 380 with a grade of C- or better. All MKTG courses above 299 have a prerequisite of junior status, an overall GPA of at least 2.00 and a grade of C- or better in HMXP 102.
Lab Fee: $20.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Independent Study/Research, Lecture Management and Marketing Department Restrictions: Must be enrolled in one of the following Classifications: Senior Junior Prerequisites: Gen preq OF MKTG 380 & HMXP General Requirements: Course or Test: MKTG 380 Minimum Grade of C- May not be taken concurrently. and Course or Test: HMXP 102 Minimum Grade of C- May not be taken concurrently. or Course or Test: HXCT 301 Minimum Grade of C- May not be taken concurrently. Prerequisites: General prereq for 2.0 min GPA General Requirements: 2.000000000 gpa. 100 to 599Z Required Credits: 0.500 May not be taken concurrently. |
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