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| MKTG 387H - Digital Marketing and Promotion Management (3). |
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Description: Contemporary theory and practice of marketing communications in the areas of digital marketing and sales promotions management. Emphasis will be placed on planning and executing of digital marketing strategics and tactics along with sales promotions. Students will also learn about related analytics.
Pre-requisites: 2.0 minimum GPA; minimum grade of C- in HMXP 102 and MKTG 380.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Independent Study/Research, Lecture Management and Marketing Department Prerequisites: for MKTG387 General Requirements: Course or Test: MKTG 380 Minimum Grade of C- May not be taken concurrently. and Course or Test: HMXP 102 Minimum Grade of C- May not be taken concurrently. or Course or Test: HXCT 301 Minimum Grade of C- May not be taken concurrently. Prerequisites: General prereq for 2.0 min GPA General Requirements: 2.000000000 gpa. 100 to 599Z Required Credits: 0.500 May not be taken concurrently. |
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