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MKTG 381H - Consumer Behavior (3). |
Description: Comprehensive survey of the basic concepts, methods, and models used in understanding, explaining, and predicting both individual and organizational buyer motivation and behavior. Students will also learn and engage in qualitative research and explore the role of creativity in marketing.
Prerequisites: MKTG 380 with a grade of C- or better. All MKTG courses above 299 have a prerequisite of junior status, an overall GPA of at least 2.00 and a grade of C- or better in HMXP 102.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Lecture Management and Marketing Department Restrictions: Must be enrolled in one of the following Classifications: Senior Junior Prerequisites: Gen preq OF MKTG 380 & HMXP General Requirements: Course or Test: MKTG 380 Minimum Grade of C- May not be taken concurrently. and Course or Test: HMXP 102 Minimum Grade of C- May not be taken concurrently. or Course or Test: HXCT 301 Minimum Grade of C- May not be taken concurrently. Prerequisites: Honors eligible (SAT or GPA) General Requirements: HONR Y May be taken concurrently. |
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