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MKTG 381 - Consumer Behavior (3).
Description: Comprehensive survey of the basic concepts, methods, and models used in understanding, explaining, and predicting both individual and organizational buyer motivation and behavior. Students will also learn and engage in qualitative research and explore the role of creativity in marketing. Prerequisites: MKTG 380 with a grade of C- or better. All MKTG courses above 299 have a prerequisite of junior status, an overall GPA of at least 2.00 and a grade of C- or better in HMXP 102.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Lecture

Management and Marketing Department

Restrictions:
Must be enrolled in one of the following Classifications:     
      Senior
      Junior

Prerequisites:
Gen preq OF MKTG 380 & HMXP

General Requirements:
Course or Test: MKTG 380
Minimum Grade of C-
May not be taken concurrently.
and
 
Course or Test: HMXP 102
Minimum Grade of C-
May not be taken concurrently.
or
Course or Test: HXCT 301
Minimum Grade of C-
May not be taken concurrently.
Prerequisites:
General prereq for 2.0 min GPA

General Requirements: 2.000000000 gpa.
100 to 599Z
Required Credits: 0.500
May not be taken concurrently.

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Release: 8.7.2.4