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| MKTG 653 - Marketing Management (3:3-0). |
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A graduate marketing strategy course that integrates buyer behavior, marketing research, demand analysis and sales forecasting, and the elements of the marketing mix, economics, accounting, finance, and the strategic marketing decision- making process under a variety of environmental conditions.
Prerequisites: MKTG 380, FINC 311, QMTH 205.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Graduate Schedule Types: Lecture Management and Marketing Department Restrictions: Must be enrolled in one of the following Levels: Graduate May not be enrolled in one of the following Majors: Pre - MBA |
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