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|MCOM 341 - Advertising Principles (3).|
Description: Study of advertising theory and techniques in print and electronic media with emphasis on the relationship between marketing and the creative process.
Notes: Offered in fall and spring.
Prerequisites: Sophomore standing and 2.00 GPA.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours
Schedule Types: Independent Study/Research, Lecture
Mass Communication Department
May not be enrolled as the following Classifications:
General prereq for 2.0 min GPA
General Requirements: 2.000000000 gpa.
100 to 599Z
Required Credits: 0.000
May not be taken concurrently.
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