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IMCO 105 - Introduction to Integrated Marketing Communication (1).
Description: An introduction to the principles and practices of integrated marketing communication, including attention to advertising, public relations and sales promotion. Notes: Offered in spring.
1.000 Credit hours
1.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Independent Study/Research, Lecture

Mass Communication Department

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