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| MCOM 341 - Advertising Principles (3). |
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Description: Study of advertising theory and techniques in print and electronic media with emphasis on the relationship between marketing and the creative process.
Notes: Offered in fall and spring.
Prerequisites: Sophomore standing and 2.00 GPA.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Independent Study/Research, Lecture Mass Communication Department Restrictions: May not be enrolled as the following Classifications: Freshman Prerequisites: General prereq for 2.0 min GPA General Requirements: 2.000000000 gpa. 100 to 599Z Required Credits: 0.000 May not be taken concurrently. |
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