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| IMCO 105 - Introduction to Integrated Marketing Communication (1). |
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Description: An introduction to the principles and practices of integrated marketing communication, including attention to advertising, public relations and sales promotion.
Notes: Offered in spring.
1.000 Credit hours 1.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Independent Study/Research, Lecture Mass Communication Department |
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