Log Out
 
 
 
Information Select the desired Level or Schedule Type to find available classes for the course.

MKTG 489 - Marketing Strategy (3).
A "Capstone" marketing course integrating buyer behavior, the marketing mix, economics, accounting, finance and the strategic marketing decision-making process under a variety of environmental conditions. Prerequisites: Senior standing is required and the following prerequisite courses must be completed: MKTG 381, 482 and FINC 311. All MKTG courses above 299 have a prerequisite of an overall GPA of at least 2.00 and a grade of C- or better in HMXP 102.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Lecture

Management and Marketing Department

Restrictions:
Must be enrolled in one of the following Classifications:     
      Senior

Prerequisites:
Prerequisite for MKTG 489

General Requirements:
Course or Test: FINC 311
Minimum Grade of D-
May not be taken concurrently.
and
Course or Test: HMXP 102
Minimum Grade of C-
May not be taken concurrently.
and
Course or Test: MKTG 381
Minimum Grade of D-
May not be taken concurrently.
and
Course or Test: MKTG 482
Minimum Grade of D-
May not be taken concurrently.
and

Minimum Grade of D-
May not be taken concurrently.
Prerequisites:
General prereq for 2.0 min GPA

General Requirements: 2.000000000 gpa.
100 to 599Z
Required Credits: 0.000
May not be taken concurrently.

Return to Previous New Search
Transparent Image
Skip to top of page
Release: 8.7.2.4