Select the desired Level or Schedule Type to find available classes for the course. |
MKTG 484 - Sport Marketing (3:2:2). |
The purpose of this course is to further explore the principles of marketing and how these concepts relate to the context of sport. Major components to be stressed will be the uniqueness of marketing sport, the sport product's attributes, application of the four P's of marketing to the sport setting, sport marketing's fifth P, sales and customer service in sport, and the interaction and coordination of these marketing principles.
Prerequisites: Junior or Senior standing, grade of C- or higher in MKTG 380, SPMA 101, and HMXP 102. SPMA major or consent of instructor.
Notes: Offered in spring. SPMA 101 may be taken concurrently with this course.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Independent Study/Research, Lecture/Lab-Clinical Management and Marketing Department Restrictions: Must be enrolled in one of the following Majors: Sport Management Must be enrolled in one of the following Classifications: Senior Junior Prerequisites: Prerequisite for MKTG 484 General Requirements: Course or Test: HMXP 102 Minimum Grade of C- May not be taken concurrently. and Course or Test: MKTG 380 Minimum Grade of D- May not be taken concurrently. and Course or Test: SPMA 101 Minimum Grade of D- May be taken concurrently. Prerequisites: General prereq for 2.0 min GPA General Requirements: 2.000000000 gpa. 100 to 599Z Required Credits: 0.000 May not be taken concurrently. |
Return to Previous | New Search |