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MKTG 481 - Promotion Management (3).
Contemporary theory and practice of marketing communications including integration of promotion mix elements. Focus on planning/execution of advertising, PR personal selling, sales promotion, POP, and electronic communications strategies. Prerequisites: MKTG 380. All MKTG courses above 299 have a prerequisite of junior status, an overall GPA of at least 2.00 and a grade of C- or better in HMXP 102.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Lecture

Management and Marketing Department

Restrictions:
Must be enrolled in one of the following Classifications:     
      Senior
      Junior

Prerequisites:
Gen preq OF MKTG 380 & HMXP

General Requirements:
Course or Test: HMXP 102
Minimum Grade of C-
May not be taken concurrently.
and
Course or Test: MKTG 380
Minimum Grade of D-
May not be taken concurrently.
Prerequisites:
General prereq for 2.0 min GPA

General Requirements: 2.000000000 gpa.
100 to 599Z
Required Credits: 0.000
May not be taken concurrently.

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Release: 8.7.2.4